These general terms apply to marketing, automation, and related services provided by AnswersNation to clients. Specific scope, deliverables, pricing and timelines for a given engagement are set out in a separate proposal or signed agreement, which takes precedence over these general terms in case of conflict.
Where AnswersNation manages paid media campaigns, advertising spend paid to platforms (Google, Meta, Microsoft Advertising, or others) is separate from AnswersNation's management fee, unless explicitly stated otherwise in the client agreement. Clients are responsible for funding their own ad accounts unless a different arrangement is agreed in writing.
AnswersNation applies its research-first process, campaign management expertise, and AI-assisted optimization to every engagement. However, digital marketing results depend on multiple external factors outside our control, and no specific outcome — lead volume, cost per lead, ranking position, or AI-search citation — is guaranteed unless explicitly stated in a signed agreement.
Both parties agree to keep confidential any non-public business information shared during the engagement, including strategy documents, performance data, and account access credentials.
Either party may terminate an active engagement per the notice period specified in the signed agreement. Outstanding fees for work completed up to the termination date remain payable.
These terms are governed by the laws of India, with disputes subject to the exclusive jurisdiction of the courts of New Delhi.